April 21, 2026 - 118 views
Bev Garside joins Simon on Bayside Radio to share expert insight into leadership, change management and how to market your organisation with almost no budget.
Known as “The Female Alchemist”, Bev works closely with charities and third sector organisations, helping them navigate challenges and build sustainable, successful futures. With a clear and practical approach, she supports clients through both internal and external pressures—turning uncertainty into opportunity.
In this episode, Bev challenges common assumptions about marketing, explaining why the biggest barrier is not money, but clarity and consistency. She explores how many organisations are “doing activity, not marketing” and why being clear, consistent and useful matters far more than being everywhere.
Bev shares simple, practical strategies that cost little or nothing, including:
- how to clearly define your message and explain what you do in one sentence
- using social media effectively without overcomplicating it
- why real stories and authenticity outperform polished content
- how to get featured on local radio and in the press
- building strong networks that create real opportunities
- simple, time-saving marketing habits that fit into busy workloads
With a focus on what actually works, this episode is packed with actionable advice for organisations looking to create impact without a big budget.
Bev's links:
The Female Alchemist https://thefemalealchemist.com/
Charity Job Finder https://www.charityjobfinder.co.uk/
