June 26, 2026 - 148 views
The Cymru Premier has revealed a striking new brand identity ahead of one of the biggest seasons in its history, as Wales’ top domestic football league prepares to expand to 16 clubs.
The rebrand, which also includes the Cymru North and Cymru South, comes as the 2026/27 campaign ushers in a new league format designed to bring more competition, drama and excitement to Welsh domestic football.
Developed over an 18-month period in partnership with Cardiff creative agency CREO, the new identity was shaped by extensive consultation with clubs, supporters, volunteers, local businesses and communities across Wales.
League organisers say the feedback was clear – the brand needed to be bolder, unapologetically Welsh and rooted in the communities that give the game its identity.
At the heart of the new look is a modern interpretation of Y Ddraig Aur – the Golden Dragon of Owain Glyndŵr – chosen after fans repeatedly called for a dragon to feature as a powerful symbol of Welsh identity rather than simply decoration.
The branding also takes inspiration from Welsh history, using the black and yellow colours associated with Saint David’s flag, bespoke typography influenced by historic Welsh manuscripts such as the Mabinogion, and an ember-inspired colour gradient reflecting the passion of clubs and supporters across the country.
A distinctive 16-degree design angle has also been incorporated throughout the branding, symbolising forward momentum while marking the league’s expansion to 16 teams.
The dragon motif has also been carried into the new identities for the Cymru North and Cymru South, creating a unified look across the Cymru Leagues system.
Julie Parienti, the Football Association of Wales’ Senior Brand and Marketing Manager, described the rebrand as much more than a new logo.
She said it was the result of listening to the people who “live and breathe Welsh football”, creating an identity that is authentically Welsh, ambitious and deeply connected to the clubs, supporters and volunteers who make the league special.
CREO Managing Director Kat Shaw and Creative Director Jordan Thorne said the project was built around the stories of communities across Wales rather than football alone.
They said one of the league’s greatest strengths is its authenticity, with volunteers opening gates on matchdays, supporters travelling the length of Wales to follow their teams, and players balancing football alongside everyday working lives.
The agency hopes the new identity will help raise the profile of Welsh domestic football beyond Wales’ borders while remaining true to the communities at its heart.
The rebrand arrives at a significant moment for the Cymru Premier, which continues to grow in profile. In recent seasons, clubs have enjoyed memorable European adventures, with qualification for UEFA competitions offering smaller community clubs the opportunity to compete on the continental stage and showcase Welsh football to a wider audience.
The new branding will be rolled out across clubs, broadcasts and competitions in time for the start of the 2026/27 season.
