As football fans across North Wales prepare to cheer on their teams during this summer’s World Cup, pet owners are being reminded that the excitement of matchday celebrations could be leaving some four-legged family members feeling stressed.

Experts say the cheering, shouting and sudden bursts of noise that come with major tournaments can be overwhelming for some dogs, particularly those that are naturally anxious or sensitive to loud sounds.

With supporters expected to gather in homes, pubs and holiday parks across the region to watch the action, fresh dog food brand Years is urging owners to keep their pets’ wellbeing in mind.

Darren Beale, CEO of Years, said: “While we might see the World Cup as a fun social occasion, dogs often experience it very differently. Sudden shouting, people jumping up from their seats, extra guests in the home and disrupted routines can all be confusing or stressful for some pets.

“Every dog is different. Some will happily snooze through a match, while others may become unsettled by the noise and activity around them.”

According to the company, common signs of stress include excessive panting when they’re not hot, pacing around the room, hiding under furniture, barking more than usual, lip licking, yawning and constantly following their owners for reassurance.

The advice comes as North Wales is expected to welcome thousands of visitors over the summer, with campsites, caravan parks and pubs likely to be packed for televised matches, creating noisier-than-normal environments for pets.

Owners are being encouraged to provide dogs with a quiet retreat away from the television, maintain normal feeding and walking routines, use background music or a radio to help mask sudden cheers, and keep dogs occupied with puzzle feeders or long-lasting treats.

Visitors should also be reminded to give dogs space rather than assuming they want to join in the celebrations.

Mr Beale added: “One of the biggest mistakes owners make is assuming their dog enjoys the party simply because they’re in the room. Many dogs stay close to their owners for reassurance, not because they’re comfortable with what’s happening.

“The best approach is to let your dog choose how involved they want to be. If they prefer a quiet room away from the football, that’s absolutely fine.”

Experts also warn that it’s not just cheering that can unsettle pets. Car horns, garden gatherings, late-night celebrations and changes to household routines during major sporting tournaments can all contribute to anxiety.

With a few simple precautions, they say football fans can enjoy the drama of the World Cup while ensuring their canine companions stay calm and comfortable throughout the tournament.