The Welsh Ambulance Service is urging the public to use 999 responsibly over the busy Easter Bank Holiday weekend, warning that misuse of emergency services could put lives at risk.

The four-day holiday is traditionally one of the busiest periods for ambulance crews and the wider NHS, with increased demand meaning some people may face longer waits for help. In a bid to keep emergency resources available for those in genuine need, the Trust is asking people to think carefully before dialling 999 and to consider alternative healthcare options where appropriate.

People are being encouraged to plan ahead by collecting any necessary prescription medication and ensuring they have basic first aid supplies at home to deal with minor illnesses or injuries. For non-urgent health concerns, services such as NHS 111 Wales, local pharmacies and Minor Injury Units remain available, offering advice and treatment without placing additional pressure on emergency responders.

The warning also comes with a broader message about staying safe over the holiday period. The public is being reminded to drink alcohol in moderation, plan journeys home in advance and never drive under the influence of drink or drugs. There is also a call for communities to look out for vulnerable people, including elderly neighbours, friends and relatives, to make sure they have the support and medication they need.

Judith Bryce, Assistant Director of Operations at the Welsh Ambulance Service, said the Easter period places significant strain on services every year. She revealed that during last year’s bank holiday, calls to the 111 service rose by 44 per cent compared to the previous week, highlighting the growing demand for urgent care.

While welcoming the increase in people using 111 for less serious conditions, she stressed the importance of continuing that trend. Calling 999 for non-emergencies, she warned, can divert vital time and resources away from patients facing life-threatening situations.

She also reminded the public that arriving at hospital by ambulance does not guarantee faster treatment in emergency departments, reinforcing the message that 999 should only be used in genuine emergencies.

With demand expected to rise again this Easter, the Trust says simple steps taken by the public could make a crucial difference in ensuring help reaches those who need it most.