The Brewers Fayre restaurant at Afon Conwy near Conwy will close for the final time on Monday, September 7, after dinner service, as part of a major restructuring programme by hospitality giant Whitbread.
The closure follows Whitbread's confirmation that all Brewers Fayre restaurants across the UK will cease trading on September 7, marking the end of the family dining brand after decades on Britain's high streets and retail parks.
The Afon Conwy site, located at Glan Conwy Corner on the busy A470, is among 195 restaurants across the UK affected by the company's plans, which include the closure of 89 Brewers Fayre and 106 Beefeater restaurants.
Whitbread, which also owns the Premier Inn hotel chain, says it is reshaping the business into a "pure-play" hotel operator, with many former restaurant sites set to be converted into additional Premier Inn bedrooms.
The company has blamed the move on mounting financial pressures facing the hospitality industry, including persistent inflation, rising business rates and higher National Insurance costs, which it says have made some restaurant operations no longer commercially sustainable.
The closures are expected to affect around 3,800 jobs across the UK and Ireland, although Whitbread has said it hopes to redeploy as many employees as possible into other roles within the business where opportunities exist.
Customers have already been notified of the changes through the Beefeater Reward Club, while notices on Brewers Fayre websites confirm that loyalty schemes will end before the closures take effect. A banner on the Afon Conwy Brewers Fayre website advises customers that its Bonus Club loyalty scheme will close on Monday, August 31.
The Afon Conwy Brewers Fayre has become a familiar landmark for both local residents and visitors travelling through the Conwy Valley. Positioned next to the Premier Inn at Glan Conwy Corner, it has served generations of families, holidaymakers and business travellers visiting Conwy, Llandudno and Eryri.
Its closure represents the end of an era for one of the area's best-known roadside restaurants and leaves uncertainty over the future use of the building, although Whitbread has indicated that many restaurant spaces will eventually be converted into hotel accommodation as demand for Premier Inn rooms continues to grow.
The announcement forms part of one of the biggest shake-ups seen in the UK casual dining sector in recent years, reflecting the wider challenges facing restaurant operators as rising costs continue to reshape the hospitality industry.